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The audience, as ground, shapes and controls the work of art.
Marshall McLuhan
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
Marshall McLuhan
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Tactility is the space of the interval; acoustic space is spherical and resonant.
Marshall McLuhan
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It is experience, rather than understanding, that influences behaviour.
Marshall McLuhan
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New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers.
Marshall McLuhan
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan
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When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals.
Marshall McLuhan
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In this book we turn to the study of new patterns of energy arising from man's physical and psychic artifacts and social organizations. The only method for perceiving process and pattern is by inventory of effects obtained by the comparison and contrast of developing situations.
Marshall McLuhan
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The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.
Marshall McLuhan
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America is 100% 18th Century. The 18th century had chucked out the principle of metaphor and analogy — the basic fact that as A is to B so is C to D. AB: CD. It can see AB relations. But relations in four terms are still verboten. This amounts to deep occultation of nearly all human thought for the USA.
Marshall McLuhan
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The method of the twentieth century is to use not single but multiple models for experimental exploration – the technique of the suspended judgement.
Marshall McLuhan
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Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
Marshall McLuhan
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
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With [Francis] Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.
Marshall McLuhan
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Older cliches are retrieved both as inherent principles that inform the new ground and new awareness, and as archetypal nostalgia figures with transformed meaning in relation to the new ground.
Marshall McLuhan
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Print created national uniformity and government centralism, but also individualism and opposition to government as such.
Marshall McLuhan
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The bible belt is oral territory and therefore despised by the literati.
Marshall McLuhan
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Radio comes to us ostensibly with person to person directness that is private and intimate, while in more urgent fact, it is really a subliminal echo chamber of magic power to touch remote and forgotten chords.
Marshall McLuhan
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Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Marshall McLuhan
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The Eskimo, like any pre-literate, leaps easily from the Paleolithic stone age to the electric age, by-passing the Neolithic specialism.
Marshall McLuhan
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We are swiftly moving at present from an era where business was our culture into an era when culture will be our business. Between these poles stand the huge and ambiguous entertainment industries.
Marshall McLuhan
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The reduction of the tactile qualities of life and language constitute the refinement sought in the Renaissance and repudiated now in the electronic age.
Marshall McLuhan
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When this circuit learns your job, what are you going to do?
Marshall McLuhan
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Media, by altering the environment, evoke in us unique ratios of sense perception... When these ratios change, men change.
Marshall McLuhan
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The typographic lore of school children points to the gap between the scribal and typographic man.
Marshall McLuhan
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Quote of the day
Time and trouble will tame an advanced young woman, but an advanced old woman is uncontrollable by any earthly force.
Dorothy L. Sayers
Marshall McLuhan
Creative Commons
Born:
July 21, 1911
Died:
December 31, 1980
(aged 69)
Bio:
Herbert Marshall McLuhan was a Canadian philosopher of communication theory and a public intellectual.
Known for:
Understanding Media (1964)
The Gutenberg Galaxy (1962)
The Mechanical Bride (1951)
From Cliché to Archetype (1970)
Most used words:
man
media
technology
space
environment
culture
electric
visual
medium
ground
human
people
age
form
war
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