Marshall McLuhan Quote

A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses.


The Gutenberg Galaxy (1962)


A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses.

A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses.

A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses.

A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses.