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We are swiftly moving at present from an era where business was our culture into an era when culture will be our business. Between these poles stand the huge and ambiguous entertainment industries.
Marshall McLuhan
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The Eskimo, like any pre-literate, leaps easily from the Paleolithic stone age to the electric age, by-passing the Neolithic specialism.
Marshall McLuhan
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Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
Marshall McLuhan
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Radio comes to us ostensibly with person to person directness that is private and intimate, while in more urgent fact, it is really a subliminal echo chamber of magic power to touch remote and forgotten chords.
Marshall McLuhan
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The bible belt is oral territory and therefore despised by the literati.
Marshall McLuhan
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Print created national uniformity and government centralism, but also individualism and opposition to government as such.
Marshall McLuhan
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Older cliches are retrieved both as inherent principles that inform the new ground and new awareness, and as archetypal nostalgia figures with transformed meaning in relation to the new ground.
Marshall McLuhan
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With [Francis] Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.
Marshall McLuhan
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
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Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
Marshall McLuhan
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The method of the twentieth century is to use not single but multiple models for experimental exploration – the technique of the suspended judgement.
Marshall McLuhan
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
Marshall McLuhan
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan
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[On Jimmy Carter] "Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he puts nostalgia in its place."
Marshall McLuhan
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America—not the battlefields of Vietnam.
Marshall McLuhan
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The print-made split between head and heart is the trauma which affects Europe from Machiavelli till the present.
Marshall McLuhan
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In Chinese, honesty is the figure of a man standing, physically standing, beside his work. That means honesty: a man stands by his work. Two things: figure / ground.
Marshall McLuhan
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A nomadic society cannot experience enclosed space.
Marshall McLuhan
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Each tetrad gives the etymology of its subject, as an uttering or outering of the body physical or mental, and provides its anatomy in fourfold exegetical manner.
Marshall McLuhan
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Although the medium is the message, the controls go beyond programming. The restraints are always directed to the content, which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming.
Marshall McLuhan
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In antiquity and the Middle Ages reading was necessarily reading aloud.
Marshall McLuhan
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It is the poets and painters who react instantly to a new medium like radio or TV.
Marshall McLuhan
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Only a fraction of the history of literacy has been typographic.
Marshall McLuhan
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All of man's artefacts, whether hardware or software, whether bulldozers or laws of chemistry, are alike linguistic in structure and intent.
Marshall McLuhan
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By surpassing writing, we have regained our wholeness, not on a national or cultural but cosmic plane.
Marshall McLuhan
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Quote of the day
Joy is like restless day; but peace divine Like quiet night; Lead me, O Lord, — till perfect Day shall shine Through Peace to Light.
Adelaide Anne Procter
Marshall McLuhan
Creative Commons
Born:
July 21, 1911
Died:
December 31, 1980
(aged 69)
Bio:
Herbert Marshall McLuhan was a Canadian philosopher of communication theory and a public intellectual.
Known for:
Understanding Media (1964)
The Gutenberg Galaxy (1962)
The Mechanical Bride (1951)
From Cliché to Archetype (1970)
Most used words:
man
media
technology
space
environment
culture
electric
visual
medium
ground
human
people
age
form
war
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