Jonathan Ive Quote

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.


In The Globe and Mail newspaper (January 2007)

Picture Quote 1

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time,...

Picture Quote 2

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time,...

Picture Quote 3

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time,...

Picture Quote 4

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time,...