Jonathan Ive Quote

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.


On the design of the Apple Cinema Display, in an article by Leander Kahney in Wired News magazine (June 2003)


There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.