We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.


Ive explaining his view on Apple's use of design in the product video shown at WWDC 2013 for iOS 7.

Jonathan Ive Quotes

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many ...

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many ...

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many ...

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many ...