Jonathan Ive Quote

Very often design is the most immediate way of defining what products become in people's minds.


In an interview for the BBC (January 2002)

Picture Quote 1

Very often design is the most immediate way of defining what products become in people's minds.

Picture Quote 2

Very often design is the most immediate way of defining what products become in people's minds.

Picture Quote 3

Very often design is the most immediate way of defining what products become in people's minds.

Picture Quote 4

Very often design is the most immediate way of defining what products become in people's minds.