Jonathan Ive Quote

Very often design is the most immediate way of defining what products become in people's minds.


In an interview for the BBC (January 2002)


Very often design is the most immediate way of defining what products become in people's minds.

Very often design is the most immediate way of defining what products become in people's minds.

Very often design is the most immediate way of defining what products become in people's minds.

Very often design is the most immediate way of defining what products become in people's minds.