John Kotter Quote

Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer than any slide crammed with analytics.

A Sense of Urgency (ed. Harvard Business Press, 2008) - ISBN: 9781422179710

Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer...

Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer...

Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer...

Neurologists say that our brains are programmed much more for stories than for abstract ideas. Tales with a little drama are remembered far longer...