Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
Bio: John Kilian Houston Brunner was a British author of science fiction novels and stories. His 1968 novel Stand on Zanzibar, about an overpopulated world, won the 1969 Hugo Award for best science fiction novel, and the BSFA award the same year.