Today, every principle of identity is affected by fashion, precisely because of its potential to revert all forms to non-origin and recurrence. Fashion is always retro, but always on the basis of the abolition of the passé (the past): the spectral death and resurrection of forms. Its proper actuality (its 'up-to-dateness', its 'relevance') is not a reference to the present, but an immediate and total recycling.


Symbolic Exchange and Death (ed. SAGE, 2016) - ISBN: 9781473998407

Jean Baudrillard Quotes

Today, every principle of identity is affected by fashion, precisely because of its potential to revert all forms to non-origin and recurrence....

Today, every principle of identity is affected by fashion, precisely because of its potential to revert all forms to non-origin and recurrence....

Today, every principle of identity is affected by fashion, precisely because of its potential to revert all forms to non-origin and recurrence....

Today, every principle of identity is affected by fashion, precisely because of its potential to revert all forms to non-origin and recurrence....