Jakob Nielsen (usability consultant) - Designing Web Usability

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The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.

Jakob Nielsen

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Jakob Nielsen

Ultimately, users visit your website for its content. Everything else is just the backdrop.

Jakob Nielsen

A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

Jakob Nielsen

The book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

Jakob Nielsen