Jakob Nielsen (usability consultant) Quote

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.


Designing Web Usability (ed. New Riders Pub, 2000) - ISBN: 9781562058104


Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.