Jakob Nielsen (usability consultant) Quotes

9 Sourced Quotes

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.

Jakob Nielsen
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Jakob Nielsen
Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

Jakob Nielsen
Ultimately, users visit your website for its content. Everything else is just the backdrop.

Jakob Nielsen
A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

Jakob Nielsen
Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.

Jakob Nielsen
Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.

Jakob Nielsen
The book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

Jakob Nielsen
The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

Jakob Nielsen