Jacques Ellul Quotes

75 Sourced Quotes

A person who thinks by images becomes less and less capable of thinking by reasoning, and vice versa. The intellectual process based on images is contradictory to the intellectual process of reasoning that is related to the word. There are two different ways of dealing with an object. They involve not only different approaches, but even more important, opposing mental attitudes. This is not a matter of complementary processes, such as analysis and synthesis or logic and dialectic. These processes lack any qualitative common denominator.

Jacques Ellul
The act of canonization itself demonstrates that these are exceptions not meant for ordinary believers. Ordinary believers should follow a path that conforms to what is natural and normal. Hence theology becomes increasingly a theology of nature and moves further apart from a theology of grace. The hard question put by Jesus: What more are you doing than others? is obscured. In accord with society as a whole, theology enters into a search for normality, for obedience to the laws of nature.

Jacques Ellul
Once the church is ready to associate with instituted power it is obliged to associate with all and sundry forms of the state. The scandal is that each time the church seeks to justify both its adaptation and the existing power. It continues to legitimize the state and to be an instrument of its propaganda.

Jacques Ellul
In the midst of increasing mechanization and technological organization, propaganda is simply the means used to prevent these things from being felt as too oppressive and to persuade man to submit with good grace. When man will be fully adapted to this technological society, when he will end by obeying with enthusiasm, convinced of the excellence of what he is forced to do, the constraint of the organization will no longer be felt by him; the truth is, it will no longer be a constraint, and the police will have nothing to do. The civic and technological good will and the enthusiasm for the right social myths — both created by propaganda — will finally have solved the problem of man.

Jacques Ellul
The question now is whether people are prepared or not to realize that they are dominated by technology. And to realize that technology oppresses them, forces them to undertake certain obligations and conditions them. Their freedom begins when they become conscious of these things. For when we become conscious of that which determines our life we attain the highest degree of freedom.

Jacques Ellul
Mankind in the technological world is prepared to give up his independence in exchange for all kinds of facilities and in exchange for consumer products and a certain security. In short, in exchange for a package of welfare provisions offered to him by society. As I was thinking about that I couldn't help recalling the story in the Bible about Esau and the lentil broth. Esau, who is hungry, is prepared to give up the blessings and promise of God in exchange for some lentil broth. In the same way, modern people are prepared to give up their independence in exchange for some technological lentils.

Jacques Ellul
Propaganda must be total. The propagandist must utilize all of the technical means at his disposal — the press, radio, TV, movies, posters, meetings, door-to-door canvassing. Modern propaganda must utilize all of these media. There is no propaganda as long as one makes use, in sporadic fashion and at random, of a newspaper article here, a poster or a radio program there, organizes a few meetings and lectures, writes a few slogans on walls: that is not propaganda.

Jacques Ellul
I know many people who like watching commercials because they're so funny. They provide relaxation and diversion. People come home after a day's work, from which they derive little satisfaction, and feel the need for diversion and amusement. The word diversion itself is already very significant. When Pascal uses the word diversion he means that people who follow the path of God deviate from the path which leads them to God as a result of diversion and amusement. Instead of thinking of God, they amuse themselves. So, instead of thinking about the problems which have been created by technology and our work we want to amuse ourselves.

Jacques Ellul
The emotional quality of what we moderns call our thought produces an extreme violence of conviction combined with extreme incoherence in our arguments. I refer here to ordinary people and not to an intellectual elite. We do not involve ourselves in studying the meaning and consequences of a fact calmly and objectively. The fact asserts itself through its image and associates itself in unchallengeable fashion with other images which, in this mode of thinking, are its true context. Emotions justify as well as provoke or command opinions, which still seem intellectual and reasoned.

Jacques Ellul
First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning — and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.

Jacques Ellul
The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.

Jacques Ellul
The aim of modern propaganda is no longer to modify ideas, but to provoke action.

Jacques Ellul
Propaganda does not aim to elevate man, but to make him serve.

Jacques Ellul
Sport carries on without deviation the mechanical tradition of furnishing relief and distraction to the worker after he has finished his work proper so that he is at no time independent of one technique or another. In sport the citizen of the technical society finds the same spirit, criteria, morality, actions and objectives—in short, all the technical laws and customs—which he encounters in office or factory.

Jacques Ellul
... because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.

Jacques Ellul
Faith lived in the incognito is one which is located outside the criticism coming from society, from politics, from history, for the very reason that it has itself the vocation to be a source of criticism. It is faith (lived in the incognito) which triggers the issues for the others, which causes everything seemingly established to be placed in doubt, which drives a wedge into the world of false assurances.

Jacques Ellul
People think that they have no right to judge a fact — all they have to do is to accept it. Thus from the moment that technics, the State, or production, are facts, we must worship them as facts, and we must try to adapt ourselves to them. This is the very heart of modern religion, the religion of the established fact, the religion on which depend the lesser religions of the dollar, race, or the proletariat, which are only expressions of the great modern divinity, the Moloch of fact.

Jacques Ellul
Man himself is exalted, and paradoxical though it may seem to be, this means the crushing of man. Man's enslavement is the reverse side of the glory, value, and importance that are ascribed to him. The more a society magnifies human greatness, the more one will see men alienated, enslaved, imprisoned, and tortured, in it. Humanism prepares the ground for the anti-human. We do not say that this is an intellectual paradox. All one need do is read history. Men have never been so oppressed as in societies which set man at the pinnacle of values and exalt his greatness or make him the measure of all things. For in such societies freedom is detached from its purpose, which is, we affirm, the glory of God.

Jacques Ellul
Journalistic content is a technical complex expressly intended to adapt man to the machine.

Jacques Ellul
Cosmao's … thesis is that societies obey two sociological laws, … according to which, when left to their own inertia, they structure inequality and fabricate gods that become their masters. God's revelation in Jesus Christ expressly contradicts these two laws and should produce equality and destroy false gods. [Cosmao] contends, however, that Christianity has taken on the role of a civil religion and has thus become Christendom.

Jacques Ellul
The church buys the possibility of maintaining itself sat the price of concessions. … In so doing it disavows its martyrs. [Martyrs] want to obey God, not men. But the church trades its support for advantages, honors, titles and money. It comes under the rule of mammon. Finally, it lets itself be bought so as to gain facilities for its celebrations, its evangelism, its good works, its preaching of the good Word. But Satan rejoices at all this, for as this gospel is not based on the cornerstone, on Jesus Christ, but on the power of the world thanks to which it is propagated.

Jacques Ellul
Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

Jacques Ellul
True technique will know how to maintain the illusion of liberty, choice, and individuality; but these will have been carefully calculated so that they will be integrated into the mathematical reality merely as appearances!

Jacques Ellul
The individual, by means of the discipline imposed on him by sport, not only plays and finds relaxation from the various compulsions to which he is subjected, but without knowing it trains himself for new compulsions. … Training in sports makes of the individual an efficient piece of apparatus which is henceforth unacquainted with anything but the harsh joys of exploiting his body and winning.

Jacques Ellul
No matter what God's power may be, the first aspect of God is never that of the absolute Master, the Almighty. It is that of the God who puts himself on our human level and limits himself.

Jacques Ellul