Jacques Ellul - Modern Quotes

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People think that they have no right to judge a fact — all they have to do is to accept it. Thus from the moment that technics, the State, or production, are facts, we must worship them as facts, and we must try to adapt ourselves to them. This is the very heart of modern religion, the religion of the established fact, the religion on which depend the lesser religions of the dollar, race, or the proletariat, which are only expressions of the great modern divinity, the Moloch of fact.

Jacques Ellul
Propaganda must be total. The propagandist must utilize all of the technical means at his disposal — the press, radio, TV, movies, posters, meetings, door-to-door canvassing. Modern propaganda must utilize all of these media. There is no propaganda as long as one makes use, in sporadic fashion and at random, of a newspaper article here, a poster or a radio program there, organizes a few meetings and lectures, writes a few slogans on walls: that is not propaganda.

Jacques Ellul
Mankind in the technological world is prepared to give up his independence in exchange for all kinds of facilities and in exchange for consumer products and a certain security. In short, in exchange for a package of welfare provisions offered to him by society. As I was thinking about that I couldn't help recalling the story in the Bible about Esau and the lentil broth. Esau, who is hungry, is prepared to give up the blessings and promise of God in exchange for some lentil broth. In the same way, modern people are prepared to give up their independence in exchange for some technological lentils.

Jacques Ellul
The aim of modern propaganda is no longer to modify ideas, but to provoke action.

Jacques Ellul
First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning — and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.

Jacques Ellul
The emotional quality of what we moderns call our thought produces an extreme violence of conviction combined with extreme incoherence in our arguments. I refer here to ordinary people and not to an intellectual elite. We do not involve ourselves in studying the meaning and consequences of a fact calmly and objectively. The fact asserts itself through its image and associates itself in unchallengeable fashion with other images which, in this mode of thinking, are its true context. Emotions justify as well as provoke or command opinions, which still seem intellectual and reasoned.

Jacques Ellul
Every modern state is totalitarian. It recognizes no limit either factual or legal. This is why I maintain that no state in the modern world is legitimate. No present-day authority can claim to be instructed by God, for all authority is set in the framework of a totalitarian state. This is why I decide for anarchy.

Jacques Ellul
The biblical teaching is clear. It always contests political power. It incites to "counterpower," to "positive" criticism, to an irreducible dialogue (like that between king and prophet in Israel), to antistatism, to a decentralizing of the relation, to an extreme relativizing of everything political, to an anti-ideology, to a questioning of all that claims either power or dominion (in other words, of all things political), and finally, if we may use a modern term, to a kind of "anarchism" (so long as we do not relate the term to the anarchist teaching of the nineteenth century).

Jacques Ellul
Our civilization is first and foremost a civilization of means; in the reality of modern life, the means, it would seem, are more important than the ends.

Jacques Ellul
This is where each individual must decide for himself. The essential thing is the decision to challenge the modern state, which without this small group of protesters will be checked by neither brake, value, nor reason.

Jacques Ellul
In point of fact there are a certain number of values and of forces which are of decisive importance in our world civilization: the primacy of production, the continual growth of the power of the State and the formation of the National State, the autonomous development of technics, etc. These, among others — far more than the ownership of the means of production or any totalitarian doctrine — are the constitutive elements of the modern world. So long as these elements continue to be taken for granted, the world is standing still.

Jacques Ellul
... there is a limited elite that understands the secrets of their own techniques, but not necessarily of all techniques. These men are close to the seat of modern governmental power. The state is no longer founded on the 'average citizen', but on the ability and knowledge of this elite. The average man is altogether unable to penetrate technical secrets or governmental organization and consequently can exert no influence at all on the state.

Jacques Ellul