Ikujiro Nonaka Quote

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.


Ikujiro Nonaka (1991), "The Knowledge-Creating Company", Harvard Business Review 69 (6 Nov-Dec): 96–104


In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.