In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.


Ikujiro Nonaka (1991), "The Knowledge-Creating Company", Harvard Business Review 69 (6 Nov-Dec): 96–104

Ikujiro Nonaka Quotes

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.