Howard Raiffa Quote

It is always amazing to see how wide a spectrum of results can be obtained from replicating an identical negotiation with different principal actors; it makes no difference whether there subjects are inexperienced or whether they are senior executives and young presidents of business firms. That is an important lesson to be learned here.

Part II, Chapter 7, Acquisitions and Mergers, p. 94 - The Art and Science of Negotiation (1982)