I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a sympathy toward them. I think that that develops more sharply when the writer has not had an easy adjustment to living. So that they have themselves felt the need for understanding, the need for sympathy, and can therefore see that need in other people.


As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990)

George Gribbin Quotes

I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a...

I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a...

I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a...

I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a...