A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.
As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990)
A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.
As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990)