A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.


As quoted in: The Art of Writing Advertising: Conversations with Masters of the Craft (1990)


A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.

A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.

A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.

A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.