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A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.
George Gribbin
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I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a sympathy toward them. I think that that develops more sharply when the writer has not had an easy adjustment to living. So that they have themselves felt the need for understanding, the need for sympathy, and can therefore see that need in other people.
George Gribbin
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
George Gribbin
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