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A writer should be joyous, an optimist... Anything that implies rejection of life is wrong for a writer.
George Gribbin
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I think central to good writing of advertising, or anything else, is a person who has developed an understanding of people, an insight into them, a sympathy toward them. I think that that develops more sharply when the writer has not had an easy adjustment to living. So that they have themselves felt the need for understanding, the need for sympathy, and can therefore see that need in other people.
George Gribbin
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Good authors, too, who once knew better words Now only use four-letter words Writing prose — Anything goes.
Cole Porter
George Gribbin
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