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There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Fairfax M. Cone
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Advertising is what you do when you can't go see somebody. That's all it is.
Fairfax M. Cone
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The inventory goes down the elevator every night.
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There have been many disputes by advertisers and their agencies about articles published in magazines to which they took exception, and scheduled advertising has been cancelled. But I can see no difference between this and the action of an irate individual who cancels his subscription because of an article or story that he doesn't like.
Fairfax M. Cone
Quote of the day
We are half ruined by conformity, but we should be wholly ruined without it.
Charles Dudley Warner
Fairfax M. Cone
Died:
June 20, 1977
Bio:
Fairfax Mastick Cone or Fax Cone, was an American businessperson, advertising executive and the former director of the American Association of Advertising Agencies.
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