Fairfax M. Cone Quote

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.


As quoted in: The Trouble with Advertising, 1981, p. 48.

Picture Quote 1

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to...

Picture Quote 2

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to...

Picture Quote 3

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to...

Picture Quote 4

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to...