Eric Ries - Customers Quotes

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Lean thinking defines value as providing benefit to the customer; anything else is waste.

Eric Ries

Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.

Eric Ries

A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.

Eric Ries

Because startups often accidentally build something nobody wants, it doesn't matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.

Eric Ries

We must learn what customers really want, not what they say they want or what we think they should want.

Eric Ries

By the time that product is ready to be distributed widely, it will already have established customers.

Eric Ries

Customers don't care how much time something takes to build. They care only if it serves their needs.

Eric Ries