We must learn what customers really want, not what they say they want or what we think they should want.


The Lean Startup (ed. Crown Business, 2011) - ISBN: 9780307887917

Eric Ries Quotes

We must learn what customers really want, not what they say they want or what we think they should want.

We must learn what customers really want, not what they say they want or what we think they should want.

We must learn what customers really want, not what they say they want or what we think they should want.

We must learn what customers really want, not what they say they want or what we think they should want.