The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe and that it teaches the essential meaninglessness of all creations of the mind; words, images and ideas.
Analogies are useful for analysis in unexplored fields. By means of analogies an unfamiliar system may be compared with one that is better known. The relations and actions are more easily visualized, the mathematics more readily applied, and the analytical solutions more readily obtained in the familiar system.
There is an engineering approach to (our) problems. The engineer has an objective. He studies and analyzes the materials with which he has to deal. He acquaints himself with the natural forces which he cannot change, which are more powerful than he is, but to which he must adapt himself so that he may make use of them.
Engineering drawings are expressed in a graphic language, the grammar and syntax of which are learned through use; it also has idioms that only initiates will recognize. And because the drawings are neatly made and produced on large sheets of paper, they exhume an air of great authority and definitive completeness.
All the efforts of the researcher to find other models, conceptions, different mathematical forms, better linguistic modes of expression, to do justice to newly discovered layers of being mean self-transformation. The researcher in his place is the human being in self-transformation to more profound insight into what is given.