E. Joseph Cossman Quotes

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Misunderstandings are created and fortunes are lost because agreements hurriedly reached by two people are not reduced to writing. A dollar spent on a legal document today may be worth thousands of dollars tomorrow. Remember, the best memory in the world is a signed contract.

E. Joseph Cossman

The greatest power is often simple patience.

E. Joseph Cossman

In this wonderful, amazing, impossible-to-saturate country, there are literally hundreds of way to promote your product.

E. Joseph Cossman

Always keep your eye open for new ideas, new products and new trends.

E. Joseph Cossman

Test, test and test again before spending money on production. I can't stress this point too strongly. The number of people willing to sink thousands of dollars into a product before they know its sales value is incredible.

E. Joseph Cossman

The axiom "Look before you leap" is truer in new product development than in any other field of business. The most foolish business practice in the world is starting production before sales testing the item.

E. Joseph Cossman

Sometimes, all the advice in the world cannot equal your own hunch on your own idea.

E. Joseph Cossman

E. Joseph Cossman

E. Joseph Cossman

Born: April 13, 1918

Died: December 7, 2012 (aged 94)

Bio: E. Joseph Cossman was an American entrepreneur and author. During the 1950s Cossman came up with his ant farm idea, which became an extremely successful product sold to children all across the United States.

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