The axiom "Look before you leap" is truer in new product development than in any other field of business. The most foolish business practice in the world is starting production before sales testing the item.


How I Made $1,000,000 in Mail Order (1964)

E. Joseph Cossman Quotes

The axiom Look before you leap is truer in new product development than in any other field of business. The most foolish business practice in the...

The axiom Look before you leap is truer in new product development than in any other field of business. The most foolish business practice in the...

The axiom Look before you leap is truer in new product development than in any other field of business. The most foolish business practice in the...

The axiom Look before you leap is truer in new product development than in any other field of business. The most foolish business practice in the...