E. Joseph Cossman Quote

The axiom "Look before you leap" is truer in new product development than in any other field of business. The most foolish business practice in the world is starting production before sales testing the item.


How I Made $1,000,000 in Mail Order (1964)

Picture Quote 1

The axiom Look before you leap is truer in new product development than in any other field of business. The most foolish business practice in the...

Picture Quote 2

The axiom Look before you leap is truer in new product development than in any other field of business. The most foolish business practice in the...

Picture Quote 3

The axiom Look before you leap is truer in new product development than in any other field of business. The most foolish business practice in the...

Picture Quote 4

The axiom Look before you leap is truer in new product development than in any other field of business. The most foolish business practice in the...