How did he get away with pushing a book like this? How is it anyone ever believed him?
Gordon shrugged. It was called 'the Big Lie' technique, Johnny. Just sound like you know what you're talking about—as if you're reciting facts. Talk very fast. Weave your lies into the shape of a conspiracy theory and repeat your assertions over and over again. Those who want an excuse to hate or blame—those with big but weak egos—will leap at a simple, neat explanation for the way the world is. Those types will never call you on the facts.

Chapter 13 (p. 255) - The Postman (1985) - Section 3, Cincinnatus