When the environment makes gender salient, there is a ripple effect on the mind. We start to think of ourselves in terms of our gender, and stereotypes and social expectations become more prominent in the mind. This can change self-perception, alter interests, debilitate or enhance ability, and trigger unintentional discrimination. In other words, the social context influences who you are, how you think and what you do.

Delusions of Gender: The Real Science Behind Sex Differences (ed. Icon Books Ltd, 2005) - ISBN: 9781848313965