Clayton M. Christensen - Disruption Quotes

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Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.

Clayton M. Christensen

The prediction of [my disruption] theory would be that Apple won't succeed with the iPhone. They've launched an innovation that the existing players in the industry are heavily motivated to beat: It's not [truly] disruptive. History speaks pretty loudly on that, that the probability of success is going to be limited.

Clayton M. Christensen

[There is a distinguishes between] low-end disruption which targets customers who do not need the full performance valued by customers at the high end of the market and "new-market disruption" that targets customers that could previously not be served profitably by the incumbent.

Clayton M. Christensen