The prediction of [my disruption] theory would be that Apple won't succeed with the iPhone. They've launched an innovation that the existing players in the industry are heavily motivated to beat: It's not [truly] disruptive. History speaks pretty loudly on that, that the probability of success is going to be limited.

"Clayton Christensen's Innovator's Dilemma says iPhone will fail" in Jeremy's Blog (28 June 2007)