Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.


Christensen cited in: Philip Kotler, John A. Caslione (2009) Chaotics: The Business of Managing and Marketing in the Age of Turbulence. p. 23

Clayton M. Christensen Quotes

Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.

Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.

Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.

Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.