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Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.
Chris Anderson
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The world of shelf space is a zero-sum game: One product displaces another.
Chris Anderson
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Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all.
Chris Anderson
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In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.
Chris Anderson
Quote of the day
Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Chris Anderson
Creative Commons
Born:
July 9, 1961
(age 63)
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