In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.


Ch. 4, p. 52 - The Long Tail: Why the Future of Business Is Selling Less of More (2006)


In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as...

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as...

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as...

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as...