For a generation of customers used to doing their buying research via search engine, a company's brand is not what the company says it is, but what Google says it is.


Ch. 7, p. 99 - The Long Tail: Why the Future of Business Is Selling Less of More (2006)

Chris Anderson Quotes

For a generation of customers used to doing their buying research via search engine, a company's brand is not what the company says it is, but what...

For a generation of customers used to doing their buying research via search engine, a company's brand is not what the company says it is, but what...

For a generation of customers used to doing their buying research via search engine, a company's brand is not what the company says it is, but what...

For a generation of customers used to doing their buying research via search engine, a company's brand is not what the company says it is, but what...