Charles Duhigg - Reward Quotes

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The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.

Charles Duhigg

But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward—craving the endorphins or sense of accomplishment—will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.

Charles Duhigg

However, to modify a habit, you must decide to change it. You must consiously accept the hard work of identifying the cues and rewards that drive the habits' routines, and find alternatives. You must know you have control and be self-conscious enough to use it — and every chapter in this book is devoted to illustrating a different aspect of why that control is real.

Charles Duhigg

Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.

Charles Duhigg