"Mashups [...] nobody's going to listen to mashups in another ten years. Mashups are novelty music. They're like "The Monster Mash." They have no musical staying power. You're pursuing a phantom there. It's bad music, I mean, it's not bad— it's a pastiche, it's like magazine collage— which can be good for what it is. But to pretend that that's like tremendous creative work— No! It's a tremendous creative power— and it can have a tremendous audience, but it's not tremendously good. And we need a little bit of aesthetic honesty in confronting things like this. Just because it's new, and people with laptops can do it, and get away with it, and find an audience for it, does not make it a real cultural advance. It's an epiphenomenon."

in SXSW 2007 Bruce Sterling Rant (2007).