Bruce Fairchild Barton - Advertising Quotes

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Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

Bruce Fairchild Barton
Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.

Bruce Fairchild Barton
Advertising did not invent the products or services which called forth jobs, nor inspire the pioneering courage that built factories and machinery to produce them. What advertising did was to stimulate ambition and desire - the craving to process, which is the strongest incentive to produce. To satisfy this craving the factory was impelled to turn itself into a growing factory; and then, by the pressure of mass demand, into many factories. Mass production made possible mass economies, reflected in declining prices, until the product that began as the luxury of the rich became the possession of every family that was willing to work.

Bruce Fairchild Barton
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.

Bruce Fairchild Barton
I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

Bruce Fairchild Barton
As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

Bruce Fairchild Barton
Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.

Bruce Fairchild Barton
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

Bruce Fairchild Barton