Bruce Fairchild Barton Quote

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.


As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears


The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by...

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by...

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by...

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by...