400+ Sourced quotes
The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
The worst of sleeping out of doors is that you wake up so dreadfully early. And when you wake up you have to get up because the ground is so hard you are uncomfortable. And it makes matters worse if there is nothing but apples for breakfast and you have had nothing but apples for supper the night before.
The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
Sometimes I believe in God, sometimes I don't. I think it's 50-50 maybe. But ever since I've had cancer, I've been thinking about it more. And I find myself believing a bit more. I kind of – maybe it's 'cause I want to believe in an afterlife. That when you die, it doesn't just all disappear. The wisdom you've accumulated. Somehow it lives on, but sometimes I think it's just like an on-off switch. Click and you're gone. And that's why I don't like putting on-off switches on Apple devices.