Steve Jobs Quote

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.


As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer - 2000-04

Picture Quote 1

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

Picture Quote 2

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

Picture Quote 3

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

Picture Quote 4

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.