- digital hub (center of our universe) is moving from PC to cloud
- PC now just another client alongside iPhone, iPad, iPod touch,...
- Apple is in danger of hanging on to old paradigm too long (innovator's dilemma)
- Google and Microsoft are further along on the technology, but haven't quite figured it out yet
- tie all of our products together, so we further lock customers into our ecosystem
email sent to his managers staff in 2010, which went public during trial against Samsung
https://fr.scribd.com/document/216405190/Apple-out...[fr.scribd.com]