Wilson Bryan Key - Subliminal seduction (1973)

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Most national advertising includes embedding [of hidden stimuli]. Retail or local ad layouts may not have the facilities, as their artists and writers either do not know about subliminal techniques or they lack the skill and craftsmanship required to do the work well. Every major advertising agency has at least one embedding technician in its art department. The technique is taught in most commercial art schools.

Wilson Bryan Key

Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli - love (sex) and death.

Wilson Bryan Key

Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisible, that is, to the conscious mind.

Wilson Bryan Key

Subliminal perception is a subject that virtually no one wants to believe exists, and - if it does exist - they much less believe that it has any practical application.... The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.

Wilson Bryan Key