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Most national advertising includes embedding [of hidden stimuli]. Retail or local ad layouts may not have the facilities, as their artists and writers either do not know about subliminal techniques or they lack the skill and craftsmanship required to do the work well. Every major advertising agency has at least one embedding technician in its art department. The technique is taught in most commercial art schools.

Wilson Bryan Key
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Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli - love (sex) and death.

Wilson Bryan Key
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Ice cubes likely sell more alcohol for the distilling industry than attractive models in cheesecake poses. The inconspicuous ice cubes often hide the invisible sell - invisible, that is, to the conscious mind.

Wilson Bryan Key
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Subliminal perception is a subject that virtually no one wants to believe exists, and - if it does exist - they much less believe that it has any practical application.... The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.

Wilson Bryan Key

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Wilson Bryan Key

Wilson Bryan Key

Born: January 31, 1925
Died: October 8, 2008 (aged 83)
Bio: Wilson Bryan Key Ph.D. was the author of several books about subliminal messages and subliminal advertising.
Known for:
  1. Subliminal seduction (1973)
  2. The age of manipulation (1989)
  3. The Clam Plate Orgy (1980)
  4. Subliminal Ad-ventures in Erotic Art (1992)
  5. Media Sexploitation (1976)

WikipediaWilson Bryan Key on Wikipedia

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