William Stanley Jevons Quote

The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing pleasure, as it were, at the lowest cost of pain.


Chapter I, Introduction, p. 51. - The Theory of Political Economy (1871)


The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing...

The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing...

The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing...

The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing...