Vance Packard - The hidden persuaders (1957)

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At one of the largest advertising agencies in America psychologists on the staff are probing sample humans in an attempt to find how to identify, and beam messages to, people of high anxiety, body consciousness, hostility, passiveness, and so on.

Vance Packard

Probing and manipulation... has seriously antihumanistic implications. Much of it seems to represent regress rather than progress for man in his long struggle to become a rational and self-guiding being. Something new, in fact, appears to be entering the pattern of American life with the growing power of our persuaders.

Vance Packard