Umberto Eco Quote

Usually naive interviewers hover between two mutually contradictory convictions: one, that a text we call creative develops almost instantaneously in the mystic heat of inspirational raptus; or the other, that the writer has followed a recipe, a kind of secret set of rules that they would like to see revealed. There is no set of rules, or, rather, there are many, varied and flexible rules.

On Literature (ed. Random House, 2012) - ISBN: 9781448137060