What surprised me, which Google was part of, is that superficial search techniques over large bodies of stuff could get you what you wanted. I grew up in the AI tradition, where you have a complete conceptual model, and the information retrieval tradition, where you have complex vectors of key terms and Boolean queries. The idea that you can index billions of pages and look for a word and get what you want is quite a trick. To put it in more abstract terms, it's the power of using simple techniques over very large numbers versus doing carefully constructed systematic analysis.

"Talking with Terry Winograd", Ubiquity 3 (23), 29 July 2002.