The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.


Brand New Justice (ed. Routledge, 2006) - ISBN: 9781136426070

Simon Anholt Quotes

The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex...

The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex...

The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex...

The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex...