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The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.
Simon Anholt
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Brands are the rock stars of commerce, and create many fans, both at home and abroad.
Simon Anholt
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Simon Anholt
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Born:
1961
(age 63)
Bio:
Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.
Known for:
Brand new justice (2005)
Places: Identity, Image and Reputation (2009)
Simon Anholt on Wikipedia
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